Content Writer / Copywriter

Job Title: Content Writer / Copywriter Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars) About the Role: Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives. Responsibilities: • Content Creation: • Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages. • Produce copy for ads, email campaigns, and sales collateral. • Ensure all content aligns with brand voice, style, and tone. • SEO & Optimization: • Research keywords and incorporate SEO best practices into writing. • Collaborate with SEO specialists to optimize for search intent and ranking. • Update existing content to maintain freshness and relevance. • Research & Subject Expertise: • Conduct in-depth research on industry topics, competitors, and trends. • Interview subject matter experts (SMEs) for thought leadership content. • Translate complex topics into clear, engaging copy. • Editing & Quality Assurance: • Proofread for grammar, clarity, and consistency. • Ensure deliverables are accurate, plagiarism-free, and error-free. • Maintain content calendars and deliver work on time. • Collaboration: • Work with designers, marketers, and sales teams to align copy with visuals and campaigns. • Incorporate stakeholder feedback into revisions while maintaining brand integrity. • Performance Tracking: • Monitor content performance using Google Analytics, HubSpot, or similar tools. • Provide recommendations to improve engagement, conversions, and SEO rankings. What Makes You a Perfect Fit: • Strong storyteller with a flair for persuasive and engaging writing. • Skilled at tailoring tone and style for different audiences and formats. • Organized multitasker who can manage multiple assignments and deadlines. • Curious researcher who thrives on learning new industries and topics. Required Experience & Skills (Minimum): • 2+ years professional writing or copywriting experience. • Portfolio of content across multiple formats (blogs, web copy, ads, collateral). • Proficiency with Microsoft Office/Google Workspace. • Strong research and editing skills. Ideal Experience & Skills: • Background writing for B2B SaaS, marketing agencies, or professional services. • Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope). • Experience writing conversion-focused copy (ads, landing pages, email sequences). • Knowledge of content management systems (WordPress, HubSpot). What Does a Typical Day Look Like? A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will: • Research industry trends and gather insights for upcoming topics. • Draft blog posts and long-form content for marketing campaigns. • Write ad copy, landing page text, or sales collateral to support lead generation and deals. • Collaborate with designers and marketers to align copy with visuals and campaign strategy. • Edit and proof content for accuracy and brand consistency. • Track content performance and optimize older pieces for better SEO and conversions. In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results. Key Metrics for Success (KPIs): • Consistent content delivery aligned with deadlines. • Growth in organic traffic and engagement from written content. • Conversion performance of landing pages and ad copy. • SEO rankings and visibility for target keywords. • Positive stakeholder feedback on clarity and effectiveness of content. Interview Process: • Initial Phone Screen • Video Interview with Pavago Recruiter • Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product) • Client Interview with Marketing Leadership • Offer & Background Verification