Creative Strategist (E-Commerce)

About Us Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate. About the Role We’re looking for a Creative Strategist with 4+ years of e-commerce/DTC experience. In this role, you will combine data-driven insights with creative storytelling to produce ad concepts, campaigns, and content that drive customer acquisition and revenue growth. You’ll work closely with the media buying, design, and content teams to develop creative strategies optimized for performance across paid social channels, particularly platforms like Meta, TikTok, and Google. You'll be expected to create about 5 briefs per day in this role. Responsibilities • Develop Campaign Strategies: Align creative concepts with client goals across e-commerce brands. • Own Creative Strategy: Analyze performance data to identify trends, top-performing ad elements, and areas for improvement; develop actionable creative briefs for designers and video editors, aligned with client objectives and platform trends; write engaging and conversion-focused ad scripts tailored to platforms like Meta, TikTok, and Google; ideate and propose creative concepts for A/B testing to improve ad performance. • Oversee Production: Manage the end-to-end creation process for videos, graphics, and ad copy. • Optimize Creatives: Conduct A/B testing to identify top-performing elements and improve campaign efficiency. • Monitor Trends: Adapt strategies to align with the latest platform updates and audience behaviors. • Report Insights: Present actionable performance insights to clients, guiding future campaign directions and optimizations. Qualifications • Bachelor’s degree in a relevant field • 4+ years of experience in a related field • Strong scriptwriting and copywriting abilities, particularly for short-form ads • Proficiency in analyzing ad performance data (Meta Ads Manager, TikTok analytics, etc.) to inform creative decisions • Excellent project management skills with the ability to manage multiple deadlines and stakeholders • Experience coordinating creators, influencers, or production teams • Outstanding communication skills, both written and verbal, for client and team collaboration • Experience and comfort presenting to clients in a client-facing role • Required: Experience in performance marketing or user acquisition for e-commerce brands familiarity with ad platforms like Meta, TikTok, and Google Ads. • Required: Knowledge of creative testing strategies, including hooks, CTAs, and A/B testing frameworks, and a proven track record of delivering successful ad campaigns that meet performance KPIs Benefits • Competitive pay, always in US dollars • Work remotely from the comfort of your home • Health & wellness benefit • Paid holidays and time off • Performance and referral bonuses • Global exposure to the world’s best companies