Google Ads Specialist- Freelance, Remote

About the ClientOur client is a premium home furnishings retailer based in Canada, known for curated European and Canadian designer brands and top-rated customer service. They operate a large showroom and serve customers both in-store and online, with white-glove delivery and personalized advisory services. Their growth strategy focuses on data-driven performance marketing to drive qualified traffic, appointments, and sales. Why does this role exist?The company is looking for a Google Ads Specialist to build campaigns from the ground up, own the strategy end-to-end, and drive measurable performance improvements. You’ll receive high-level direction and business goals, then translate them into a strategic roadmap and daily optimizations that improve ROAS, reduce CPA, and increase qualified leads/sales. This role exists to bring independent ownership, pace, and rigor to paid search and shopping efforts while maximizing return within defined budgets.The Impact you’ll make Strategy and Roadmap• Build a full-funnel Google Ads strategy from scratch, aligned to business goals. • Create a clear action plan and testing roadmap with milestones and expected outcomes. • Translate high-level direction into channel mix, campaign structure, and bidding strategies. Campaign Build and Optimization• Conduct keyword research, audience targeting, and competitor analysis. • Build, launch, and manage Search, Shopping/Performance Max, and relevant YouTube/Display placements. • Write and iterate ad copy/creatives; develop audience segments and exclusions; implement negative keyword strategy. Structured Testing and Experimentation• Define and run a structured testing process (hypothesis, prioritization, design, success metrics, iteration). • Prioritize tests for highest impact (e.g., audiences, assets, bidding, landing pages) using data and business context. • Document learnings and roll out winners across accounts/campaigns. Measurement, Reporting, and Insights• Implement and validate conversion tracking via GA4 and GTM; ensure accurate attribution. • Monitor performance, diagnose trends, and uncover opportunities for growth or efficiency. • Deliver clear, data-driven reports with actionable recommendations and next steps. Budget and Stakeholder Management• Manage budgets to maximize ROI while staying strictly within spend limits. • Forecast spend and performance scenarios; recommend reallocation by campaign/product line. • Communicate proactively with stakeholders; operate independently with minimal supervision. Skills, Knowledge and Expertise Required:• Hands-on Google Ads management building campaigns from scratch (Search, Shopping/Performance Max), with a proven track record improving ROAS, lowering CPA, or increasing qualified lead quality. • Demonstrated ability to operate independently: create strategic roadmaps, action plans, and manage day-to-day optimizations with minimal supervision. • Proficiency in GA4 and Google Tag Manager, including conversion/event setup, validation, and troubleshooting. • Strong keyword research, audience strategy, competitive analysis, and ad copy/creative testing experience. • Budget management expertise with clear examples of maximizing ROI within defined spend limits. • WFH Set-Up:• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. • Internet speed of at least 40MBPS • Headset with an extended mic that has noise cancellation and a webcam • Back-up computer and internet connection • Quiet, dedicated workspace at home Your Superpowers:• Technical: Google Ads Manager, GA4, GTM, Google Keyword Planner; familiarity with SEMrush or Ahrefs; campaign structuring, RSA best practices, Shopping/PMax setup, negative keywording, audience segmentation, conversion tracking, and A/B testing. • Analytical: Hypothesis-led experimentation, trend analysis, diagnosing performance swings, translating insights into next actions. • Communication: Crisp reporting, clear recommendations, and proactive stakeholder updates. • Personal: Ownership mindset, bias for action, detail-oriented, resourceful, and comfortable making informed decisions autonomously. You should apply if...• You thrive with high autonomy, love building systems from zero, and are energized by being accountable for outcomes. • You are data-driven, pragmatic, and prioritize tests and optimizations that move the needle. • You communicate clearly, manage budgets responsibly, and enjoy turning high-level goals into tactical execution. • You’re comfortable working with retail/ecommerce and lead-gen motions and adapting strategies across seasonal promotions. What to expect...Work Setup:• Remote position • Must have a reliable internet connection and a quiet workspace • Required to provide own computer with Intel Core i5 or something similar or higher operating system Working Hours:• 40 hours per week • Monday to Friday 9:00 AM–5:00 PM US Timezone (40 hrs/week) Compensation:• $7 per hour • No benefits package included Benefits