Growth Marketing Senior Associate

As the Growth Marketing Senior Associate at Intellect, you will play a key role in driving post-sales growth, product adoption, and meaningful engagement among our end users across global markets. You’ll own end-to-end lifecycle communications across email, push notifications, and in-app messaging, ensuring employees and members have seamless, impactful experiences with Intellect. Reporting to the Product & Growth Marketing Lead, you’ll collaborate closely with Product, Data, Customer Success, and Clinical teams to optimise user journeys, build personalised automations, and influence product-led growth. This role is ideal for someone who is both analytical and creative, comfortable in experimentation, and eager to shape lifecycle strategy. • Own CRM strategy and execution across onboarding, activation, engagement, retention, and re-engagement journeys. • Develop and optimise automated communication flows across email, push, and in-app channels. • Build personalised, user-centric messaging that helps users adopt coaching, therapy, and self-care tools. • Partner with Product and Tech teams to enhance user flows and align CRM journeys with product features and releases. • Work closely with Product and Tech teams to identify user segments, behavioural triggers, and insights to inform experimentation. • Collaborate with Customer Success to drive specific adoption goals. • Run A/B tests, derive insights, and propose new strategies to increase retention and product utilisation. Requirements • 2–4 years of experience in CRM, lifecycle marketing, or growth roles (experience with MoEngage, Braze, Iterable, or similar platforms is a plus). • Strong understanding of user journey design, segmentation, and behavioural triggers. • Comfortable with data — able to interpret dashboards and draw insights to drive iteration. • Experience running experiments (A/B testing, growth loops, or funnel optimisation). • A growth mindset: proactive in suggesting new lifecycle strategies, not just executing existing ones. • Ability to work cross-functionally and manage multiple stakeholders. • Have excellent written and verbal communication skills in English. • Data driven, results focused and always looking to improve things. Benefits Why You’ll Love Working With Us: • Global company – work in a diverse environment with people from nearly 20 countries • Generous leave policy – time off to rest and recharge • Christmas week off – company-wide break during Christmas, separate from annual leave • Birthday leave – enjoy a day off on your birthday • Quarterly mental health days – one day off every quarter to focus on your wellbeing • Flexible work arrangements – work in a way that suits your lifestyle and goals • Work-life balance – a culture that values personal time and long-term wellness • Medical coverage – comprehensive insurance for peace of mind • Performance bonus – high performance is recognised and rewarded • Development budget - annual allowance to support your professional development • Mental health support – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care • Socialsand communities – regular non-work events/activities to connect and have fun together