KM - GHL & Automations Specialist

About the Role: We’re looking for a highly skilled and detail-oriented CRM Automation & Conversion API Specialist to join our team. If you live and breathe workflows, thrive in Go High Level, and speak Zapier like a second language, this is for you. You’ll play a critical role in designing and executing automated pipelines, CRM workflows, and Conversion API setups across multiple platforms to support growth-focused marketing campaigns. Key Responsibilities: • Build & Maintain Pipelines: Design and implement high-converting lead pipelines and workflows inside Go High Level (GHL), including automations for appointment scheduling, lead nurturing, and deal tracking. • Automation & Integration: Set up, manage, and troubleshoot multi-step automations using Zapier, Make (Integromat), and webhooks to streamline processes across tools like Slack, Airtable, ClickFunnels, Shopify, Meta, Google Ads, and others. • Conversion API Implementation: Install and optimize Meta Conversion API, TikTok Events API, and other server-side tracking tools using platforms like Google Tag Manager or direct integrations to improve attribution and data accuracy. • Testing & Optimization: QA all automations to ensure flawless execution. Continuously monitor and optimize for efficiency and lead quality. • Documentation & SOPs: Create detailed documentation and standard operating procedures (SOPs) for automation flows and API integrations. Requirements: • Proven experience building automations in Go High Level, including CRM, campaigns, workflows, and pipelines • Expert-level knowledge of Zapier and third-party API integrations • Strong understanding of server-side tracking and implementation of Meta’s Conversion API, TikTok Events API, Google Enhanced Conversions, etc. • Familiarity with tools like GTM, Webhooks, Calendly, Slack, Stripe, ClickFunnels, Kajabi, Shopify • Ability to troubleshoot, debug, and QA automation issues independently • Excellent communication and documentation skills • Bonus: Experience with custom JavaScript, Python, or GHL SaaS Mode Ideal Candidate: • A tech-savvy systems thinker with a marketing operations brain • Obsessed with process efficiency and automation accuracy • Comfortable working independently with fast turnaround times • Hungry to learn, test, and iterate