KM - Paid Ads Video Editor (UGC & Performance Creative)

Role Overview: The Paid Ads Video Editor will be responsible for editing high-performing direct-response video ads using raw content from creators, brand libraries, and stock resources. You’ll specialize in UGC and UGC-style compilation edits, focusing on short-form ads tailored to Meta’s best practices. This isn’t just about cool transitions or pretty effects — this is about editing for performance. We want someone who understands hooks, scroll-stoppers, retention pacing, offer stacking, and CTA placement. Key Responsibilities: ✦ UGC & Compilation Ad Editing • Edit UGC and hybrid-style ads using raw clips from creators, testimonials, B-roll, and stock • Create compilation-style ads that blend multiple creators or clips into one coherent narrative • Build multiple variations (hook, CTA, length) to support A/B testing at scale ✦ Direct Response Ad Editing • Apply DR ad structures: Hook → Problem → Solution → CTA — and edit with this in mind • Add captions, headlines, dynamic subtitles, sound effects, and background music • Highlight offers, pain points, and product benefits visually and through editing flow ✦ Performance Optimization • Follow visual pacing and retention strategies that maximize watch time and conversions • Use client and team feedback to iterate on top-performing ads • Stay up-to-date on what’s working in paid ads and apply winning formats/styles ✦ Collaboration • Work with the creative director and media buying team to align ad edits with strategy • Translate scripts or content briefs into dynamic, sales-focused video creatives • Organize and manage creative assets and edit files for easy collaboration and updates Qualifications: • 2+ years editing direct-response or paid social video ads (Meta, TikTok, or YouTube Shorts) • Proven experience editing UGC or working with influencer content (portfolio required) • Strong knowledge of editing tools (Adobe Premiere, Final Cut, CapCut, Descript, etc.) • Deep understanding of performance creative best practices — especially Meta ad structure • Excellent at storytelling, pacing, retention tactics, and conversion-optimized formatting • Bonus: Experience in eCommerce, beauty, or DTC brands Bonus Responsibilities (Optional, but Recommended): • Build Template Libraries: Help create reusable templates for intros, captions, CTAs, and transitions • Creative Analysis: Review top-performing ads and propose new visual formats/styles to test • Platform Adaptation: Format winning ads into TikTok, IG Reels, and YouTube Shorts versions