Marketing Copywriter (Coupler.io)

Description of you Our Coupler.io team is seeking a tech-savvy marketing copywriter with SaaS experience to create engaging content across a range of topics, from marketing analytics to business processes. Coupler.io is a data integration and AI analytics platform handling millions of records daily. You will primarily focus on creating marketing materials, including landing pages, case studies, marketing copy, and social media posts. If you know not only how to describe a product, but how to make readers love it, trust it, and feel inspired to use it - APPLY NOW! And do not forget to include your portfolio in your application! What We’re Looking For Experience • At least 2 years of creating high-quality content for B2B SaaS products (landing pages, blog posts, technical articles, social posts, marketing materials, etc.) • Proven track record of creating high-converting landing pages, persuasive marketing copy, and other short-form types of content • Strong UX writing skills with the ability to create clear, scannable marketing content that guides users toward action. Writing Content Skills • Comfortable breaking down complex tech topics for a non-technical business audience • Advanced understanding of storytelling, composition, and narrative structure • Excellent research skills to dive deep into topics and extract meaningful insights • Exceptional writing skills with impeccable grammar, tone consistency, and brand voice adaptation • Strong attention to detail • Analytical thinking and a logical approach to structuring complex information for maximum clarity Communication Collaboration Approach • Fluent English (written and spoken) • Strong communication skills with experience collaborating across marketing, product, and engineering teams • Able to operate effectively with minimal supervision. • Confident collaborating directly with subject-matter experts. • Proactive in developing a deep understanding of the product, its features, and its value proposition • Take full ownership of responsibilities and see projects through to completion. • Highly organized, able to manage workload across multiple content streams. Bonus Points For • Familiarity with Google Analytics (GA4) and the ability to use data insights to inform your marketing copy • Hands-on experience with data analytics tools (e.g., Tableau, Looker Studio, Power BI, etc.) • Experience working directly in design tools (e.g., Figma) to input or refine content What You Will Do • Create compelling marketing content for B2B audiences across multiple formats, including landing pages and social media posts • Conduct comprehensive research on the topic • Collaborate with cross-functional teams (product, marketing, engineering) to gather insights • Transform technical use cases and best practices into accessible marketing content • Ensure content aligns with marketing objectives, brand guidelines, and conversion goals • Dig into new topics, covering different contexts and technical aspects, delivering outstanding content • Contribute to content strategy beyond SEO, focusing on thought leadership, brand storytelling, and user engagement • Bring creative ideas and strategic thinking to improve content across all marketing channels • Ensure content accuracy through fact-checking and stakeholder review Useful materials • Great Development Culture • Railsware Handbook • Onboarding Process at Railsware • Remote Collaboration Workflows