Meta Ads Specialist

Our client is a digital marketing agency specialising in Meta advertising for fitness, coaching, and e-commerce brands. They focus on data-driven strategy, performance-based growth, and delivering meaningful results for clients across Australia. They are now looking to hire a Meta Ads Specialist who will build, optimise, and analyse Meta ad campaigns across lead generation and e-commerce accounts, ensuring strong performance, accurate tracking, and timely reporting. Job/Role Responsibilities • Build and manage Meta ad campaigns for lead generation and e-commerce clients. • Conduct daily optimisation, monitor performance trends, and implement improvements. • Update ad creatives as needed (content supplied). • Analyse campaign data and identify scaling opportunities, performance gaps, and key insights. • Stay updated on Meta platform changes and best practices. • Prepare fortnightly and monthly performance reports. Optional: • Update content in Canva using existing client templates. • Schedule social media posts (copy & content provided). Requirements • Hands-on experience with Meta Ads Manager (Intermediate–Advanced). • Strong understanding of key performance metrics: CPL, CPP, CTR, ROAS, Conversion Rate, etc. • Familiarity with Meta Tracking Tools (Pixel, Events Manager, Aggregated Event Measurement). • Ability to interpret and explain complex data clearly and simply. • Confident recommending improvements or pushing back when needed. • Highly proactive, solutions-focused, and results-driven. • Experience using Go High Level and Canva is ideal but not essential. Benefits • ​Permanent work-from-home set-up • Dayshift (Australian business hours) • Part-time job • HMO • Annual leave • 13th-month pay • With Government Mandated Benefits