Paid Ads Social Specialist

We’re looking for a Paid Ads Social Specialist to join our growing performance marketing team — someone who knows Meta Ads inside out and thrives on experimentation, creative collaboration, and continuous improvement. If you have a strong analytical mindset, proven Meta Ads experience, and a passion for driving measurable growth — this role is for you. 📣 Apply now and claim your $300 Sign-On Bonus! Offer valid until December 31, 2025. The Benefits: • 100% Work From Home • Attendance, Performance, and Referral Bonuses • Paid Holidays (US) and Paid Time-offs • Health Insurance • Continuous Learning and Development • Bi-weekly salary payout • Work-Life Balance Core Tasks:• Launch and optimize Meta campaigns — build new campaigns from scratch, run weekly A/B tests across creatives, audiences, and landing pages, and identify top performers. • Analyze campaign performance — monitor ROAS, CTR, CPM, CPC, CAC, and conversion rates to uncover insights and make smart optimization decisions. • Collaborate with cross-functional teams — collect creative assets and copy, share performance feedback with designers, and support strategy adjustments based on data. • Manage budgets efficiently — monitor pacing and adjust daily, weekly, and monthly spend to meet targets and maximize performance. • Maintain account health — QA new tests, pause underperformers, scale winners, check rules, and ensure campaign stability before weekends and holidays. • Report like a pro — build and maintain performance dashboards in Google Sheets (via Funnel.io), using formulas, charts, and pivot tables to visualize trends and insights. • Communicate proactively — use Slack, video calls, and Asana to collaborate with your internal team and keep clients informed of key updates and learnings. Must-Haves: • 3+ years managing Meta (Facebook/Instagram) ad campaigns end-to-end • Strong grasp of performance metrics like ROAS, CTR, CPM, CAC, and how to optimize based on data trends • Proven experience building campaign reports and visualizations in Google Sheets or Excel • Deep understanding of Meta Ads Manager data and the ability to identify what’s working (and what’s not) • Excellent English communication skills — both written and spoken • Reliable and proactive communicator via Slack, email, and video calls • Previous experience collaborating with U.S.-based clients • Ability to work EST or PST hours • Experience analyzing creative performance and providing data-backed feedback Nice-to-Have: • Experience with Funnel.io or similar analytics/reporting tools • TikTok Ads experience • Background in writing creative briefs or giving actionable design feedback • Experience in regulated industries (e.g., health & wellness) requiring LegitScript or G2 certification compliance