Paid Ads Specialist (Meta & Google Ads)

GrowthAssistant is looking for a Paid Ads Specialist (Meta & Google Ads) who’s skilled in Meta Ads and Google Ads, and eager to work with a fast-growing portfolio of direct-to-consumer brands. If you love optimizing campaigns, testing creative ideas, and collaborating with cross-functional teams — this is the perfect opportunity to take your paid media career to the next level. 📣 Apply now and claim your $300 Sign-On Bonus! Offer valid until December 31, 2025. Core Tasks: • Execute and optimize paid social campaigns across Meta (primary) and Google Ads (secondary) for multiple DTC brands within a single portfolio. • Build and launch new ad campaigns and ad sets from scratch; conduct A/B testing to identify high-performing creatives, audiences, and placements. • Monitor and optimize campaigns based on key performance metrics including ROAS, CTR, and CPM. • Support growth leads by managing day-to-day campaign execution, trafficking, and QA tasks-freeing senior team members to focus on strategy. • Pull reports and performance snapshots from ad platforms, dashboards and BI tools (Sigma Computing) to inform optimizations and highlight trends. • Communicate proactively via Slack, Notion, and video calls with brand growth managers and portfolio leadership. • Collaborate cross-functionally with creative and analytics stakeholders to ensure campaign execution aligns with brand goals. • QA ad performance across brands and flag optimization needs for senior growth team members. • Participate in daily or weekly syncs with the growth team to review results and surface learnings across the brand portfolio. Must-Haves: • 2-3 years of experience executing Meta Ads campaigns (launching, optimizing, and scaling). • 1+ year experience managing Google Ads (Experience with feed-driven formats like Shopping & PMax is preferred). • Strong grasp of performance marketing KPIs: ROAS, CTR, CPM, and CAC. • Experience managing multiple DTC brands simultaneously (agency or in-house portfolio model). • Comfortable using Shopify, Slack, Notion, and Google Sheets for reporting and collaboration. • Familiarity with BI dashboards (e.g., Sigma Computing, Looker, or similar) for monitoring paid media performance. • Strong written and verbal English; proactive communicator. • Proven track record supporting U.S.-based marketing teams remotely. • Ability to work U.S. business hours. Nice-to-Have:• Exposure to affiliate, Pinterest, or Amazon ads channels. • Basic understanding of influencer marketing or UGC content workflows. • Familiarity with AI tools for creative optimization or reporting. • Interest in long-term growth across a portfolio of DTC brands.