Senior Director of Marketing, Patient Acquisition

The vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond. About the Role We’re looking for a data-driven, strategic, and results-oriented Senior Director of Marketing, Patient Acquisition to build and scale a high-performing, multi-channel marketing engine that fuels sustainable patient growth across the Smile Doctors network. This leader will transform how we attract and convert new patients, evolving from a mostly single-channel approach into a diversified, full-funnel marketing program that drives measurable ROI and supports clinics with available capacity. The ideal candidate brings deep performance marketing expertise, proven success building from the ground up, and a passion for connecting strategy, creativity, and data to deliver growth. You will define the paid media roadmap, build scalable frameworks for testing and optimization, and lead cross-functional collaboration to improve conversion from first impression through appointment. This is a high-impact role for a builder who can lead both strategy and execution, balancing analytical rigor with creative energy. What You’ll Do • Lead the patient acquisition strategy by designing and executing an integrated marketing program that drives new patient starts and achieves same-store growth goals. • Build a diversified media mix across paid search, paid social, programmatic display, OTT, direct mail, and retargeting, optimizing channel performance through testing and data-driven insights. • Develop and launch regional pilot programs to validate multi-channel effectiveness and establish best practices for national rollout. • Create and optimize promotional strategies by testing offers, pricing, and messaging to identify what drives the strongest conversion by audience segment and market type. • Establish a robust audience segmentation framework leveraging demographic, geographic, and behavioral insights to inform targeting, creative, and investment decisions. • Oversee agency and vendor relationships, driving consolidation and central governance to ensure performance, consistency, and cost efficiency. • Partner cross-functionally to improve lead handling, conversion processes, and end-to-end patient experience. • Develop clear reporting and performance dashboards that provide transparency into marketing effectiveness, ROI, and conversion metrics. • Guide creative development and testing, ensuring all assets are aligned with promotions, audience insights, and brand objectives. • Build for scale by creating a repeatable and measurable framework for patient acquisition that can be deployed consistently across new and existing markets. What You’ll Bring • 10+ years of experience leading performance marketing or growth functions, ideally in multi-location, consumer, or healthcare organizations. • Proven track record of building integrated marketing programs from the ground up spanning both digital and traditional channels. • Deep expertise in paid media strategy (search, social, OTT, display, and direct mail) and performance optimization. • Strong analytical mindset, comfortable with data, attribution, and ROI modeling to guide strategic decisions. • Demonstrated success managing agencies, large budgets, and complex cross-functional initiatives. • Excellent communication and storytelling skills, able to translate performance data into clear, compelling narratives for executive audiences. • Highly organized, adaptable, and action-oriented, with a track record of thriving in dynamic, evolving environments. • A passion for growth marketing, innovation, and helping people find the care they need through meaningful brand experiences. Why You’ll Love Working Here You’ll play a critical role in shaping how we grow, building the foundation for a scalable, data-driven patient acquisition engine that fuels Smile Doctors’ next phase of expansion. This is an opportunity to lead transformation, make a measurable impact, and be part of a mission-driven team redefining the patient experience. This is the perfect opportunity to grow with an expanding organization! Apply today! Smile Doctors and all our affiliating practices are proud to be an equal opportunity workplace and welcome diversity in our organization. We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.