SEO Specialist (Shopify account)

Key Responsibilities: • Develop and execute SEO strategies tailored to Shopify and other e-commerce platforms (e.g., WooCommerce, BigCommerce, Magento) • Conduct keyword research, competitor analysis, and content gap audits to inform product page optimization and blog content • Optimize on-page elements (titles, meta descriptions, schema markup, internal linking) for product listings, collections, and landing pages • Collaborate with content, design, and dev teams to implement SEO best practices across site architecture and UX • Monitor and report on SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Shopify analytics • Identify and resolve technical SEO issues (crawl errors, site speed, mobile usability, indexation) • Stay current with algorithm updates and e-commerce SEO trends to maintain competitive edge Requirements: • 2+ years of hands-on SEO experience, with a strong portfolio of e-commerce results • Deep familiarity with Shopify SEO (liquid templating knowledge is a plus) • Experience with other platforms like Amazon Seller Central, WooCommerce, or BigCommerce is a strong advantage • Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, etc. • Strong analytical skills and ability to translate data into actionable insights • Basic HTML/CSS understanding; experience working with developers is a plus • Excellent written and verbal communication skills Preferred: • Experience with international SEO or multilingual stores • Familiarity with CRO, paid search, or email marketing is a bonus • Knowledge of schema markup and structured data for e-commerce