Sr. PPC Analyst

As a Sr. PPC Analyst at LegalMatch, you will manage paid media campaigns to generate high-quality leads and optimize ad performance across platforms. Your role directly contributes to the company’s growth by ensuring cost-effective lead acquisition strategies. Responsibilities: • Plan, create, and manage PPC campaigns across multiple digital platforms • Optimize campaigns daily by adjusting bids, targeting, and ad copy • Monitor campaign performance to ensure lead volume and cost-efficiency goals • Generate actionable insights through data analysis and performance reporting • Present findings and recommendations to internal stakeholders • Analyze market trends to inform campaign strategies • Collaborate with cross-functional teams to improve landing page performance • Maintain high quality score standards and ad relevance • Maintain control of campaign budgets and expenditures • Continuously improve PPC processes and results Requirements • 1–2 years of experience as a Sr. PPC Analyst or equivalent • Strong analytical skills and a data-driven mindset • Proficiency in Microsoft Excel and experience in reporting and analysis • Highly proactive, meticulous, and results-oriented  • Experience with LinkedIn Ads and Facebook Business Manager • Excellent written English, especially in ad copywriting • Familiarity with A/B testing, bidding strategies, and lead generation funnels Traits that make you a great fit: • Be proactive and focused on results • Solve complex problems, even under pressure • Have a “can-do” attitude to resolve issues efficiently • Pursue continuous improvement in processes and systems • Work well with teams and communicate effectively